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Defying Odds
“As a female founder, I was met with much doubt and criticism when I first launched Yobo. Despite the objections, I firmly believed in creating a higher quality soju that represented my own evolving Korean American identity. Today, our portfolio has expanded into a wide range of premium Asian American spirits, distributed in 40 states, and on the shelves of the most discerning stores, restaurants, and bars. I’m so proud of how far we’ve come.”
- Carolyn Kim, Founder
Highest Standards
“Our range of products represent a standard we set for ourselves. More than hype or buzz, we agonize over quality and taste. These are products we share with our closest friends and family, and as such, we require them to be made with the highest quality ingredients, free from artificial coloring, flavors, or ingredients of any kind. We create products we’d gladly share with the people we love.”
- John Noe, CEO
Pursuit of Innovation.
We are driven by innovation. In everything we do, our aim is to elevate the Asian American spirit by providing new formats, new flavors, and new experiences for generations to come. With deep respect for our heritage and past, we marry our history with our future to create a range of unique products. We hope you enjoy the journey with us.
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Latest News
The Craft Soju Boom Is Here — Meet the Korean American Distillers Behind It
How next-gen distillers are reinventing Korea’s national spirit in the US. A rise in interest in Korean cultural touchstones, known as the “Korean Wave,” or “hallyu,” has been building in the West ...
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Get ready for Easter with these fun, playful cocktails
Bright colors, fruity ingredients, and carrot themed drinks to celebrate the season Easter is approaching, and if you’re hosting friends or family this year and you fancy going beyond the usual dri...
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The Yobo Spirit House Announces the Addition of Chris "Cope" Copeland as Chief Partnership Officer
Yobo Spirits is proud to announce Chris “Cope” Copeland as Chief Partnership Officer for the Yobo Spirit House. Cope played basketball professionally for the New York Knicks, the Indiana Pacers, a...
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Good Spirits News: Yobo Luxe Soju Review
Founded in 2015 by Carolyn Kim, lawyer and mother of twins, the Yobo Spirit House is on a mission to elevate the Korean American Spirit. Carolyn, born in Los Angeles, CA, saw the chance to create a...
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12 margarita recipes to make at home for National Margarita Day
CLEVELAND, Ohio — National Margarita Day is celebrated on Saturday, Feb. 22, this year, and a bitterly cold weekend in Greater Cleveland is a perfect excuse to mix up cocktails at home in celebrati...
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Expand your palate with these unusual twists on the Margarita
See how the classic margarita can be adapted for every preferance The Magarita is an iconic drink, and it’s one which has only risen in popularity as more and more quality tequilas have become avai...
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We tried Yobo Soju Spirit House: Premium Korean soju from California
From Northern California grapes to innovative flavors like Korean pear with perilla and lime, you need to try this craft soju brand. As the traditional spirit of Korea, most soju brands originate i...
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Yes, Cocktails Are Getting More Savory. Here’s Why.
Bartenders are reimagining drinks with an assist from the kitchen, and the trend isn’t going away anytime soon If you’ve been to a bar recently, chances are you’ve seen a culinary-inspired cocktai...
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‘Top Chef’ Host Is Leading Her First New York Kitchen — But There’s a Catch
Plus, updates on the Waldorf Astoria restaurant from Michael Anthony In the latest move that pairs a big name with a hotel restaurant, Bravo Top Chef alum and current host Kristen Kish has teame...
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