Yobo Spirits House
Media Kit
Founded in 2015 by Carolyn Kim, lawyer and mother of twins, the Yobo Spirit House is on a mission to elevate the Korean American Spirit. Carolyn, born in Los Angeles, CA, saw the chance to create a modern American-made soju. Defying the stereotypes of ‘traditional’ soju, Carolyn created America’s first craft soju, one produced in the New York Finger Lakes and made entirely from local grapes. Beyond the liquid itself, she aimed to make a statement about her identity as a Korean American female entrepreneur.
Now, YOBO is produced in California and is made from a blend of Northern California wine grapes, local short-grain Calrose rice, and organic wheat. Since 2015, we have expanded our portfolio which includes YOBO Soju Luxe, named the #1 soju by Tasting Table, Kish Apéritifs, an imaginative range of apéritifs created in collaboration with Top Chef winner, Kristen Kish, KTOWN Soju, the freshest line of all-natural flavored soju, and Hunni Sparkling Soju, a line of premium canned soju cocktails. Anchored with a deep respect for heritage and an ambition to drive new innovation, the Yobo Spirit House is changing the face of Asian American spirits one bottle at a time.
Our
Brands
Ultra-Premium Soju
Yobo Soju Luxe
LUXE is the first luxury, American, craft soju.
LUXE is artfully distilled in Southern California to create a one-of-a-kind soju blended from Northern California grapes, California rice, and organic wheat. It delivers the perfect balance between a fragrant floral aroma, a complex and subtle flavor profile, a mellow sweet mouth feel, and an impossibly clean finish.
- 23% ABV
- Available in 750mL & 375mL
Chef Inspired Apéritifs
Kish Apéritif
From Kristen Kish, Top Chef winner and host, Kish Apéritif is a line of chef-inspired liqueurs designed to elevate anyone’s cocktail craft. Calling on ingredients like mushroom, smoke, kumquat, ginger, licorice, sour cherries, and peppercorn, four unique expressions provide an endless range of modern mixology.
- 21% ABV
- Available in 750mL & 375mL
Premium Flavored Soju
KTOWN Flavored Soju
Born from memories of late nights (and mornings) in K-Town, KTOWN Soju elevates the flavored soju experience with high quality ingredients and contains no artificial colors, flavors, or additives of any kind.
- 18% ABV
- Available in 750mL
Media
FEATURES
In the
NEWS
The Yobo Spirit House Announces the Addition of Chris "Cope" Copeland as Chief Partnership Officer
Yobo Spirits is proud to announce Chris “Cope” Copeland as Chief Partnership Officer for the Yobo Spirit House. Cope played basketball professionally for the New York Knicks, the Indiana Pacers, a...
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We tried Yobo Soju Spirit House: Premium Korean soju from California
From Northern California grapes to innovative flavors like Korean pear with perilla and lime, you need to try this craft soju brand. As the traditional spirit of Korea, most soju brands originate i...
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‘Top Chef’ Host Is Leading Her First New York Kitchen — But There’s a Catch
Plus, updates on the Waldorf Astoria restaurant from Michael Anthony In the latest move that pairs a big name with a hotel restaurant, Bravo Top Chef alum and current host Kristen Kish has teame...
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Blood Orange Margarita, A True Food Kitchen Signature Cocktail
Kristen Kish is deeply honored to have her Hibiscus Lemon Balm Aperitif featured in True Food Kitchen's signature Blood Orange Margarita. This collaboration celebrates her passion for crafting uniq...
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The Yobo Spirit House Announces the Addition of Danny Saltzman as a Strategic Advisor
As Founder and CEO of The Fuel Brands, Danny Saltzman is committed to delivering exceptional results and driving long-term success for clients across a number of brands and categories. He is enthus...
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