Yobo Spirits House
Media Kit
Founded in 2015 by Carolyn Kim, lawyer and mother of twins, the Yobo Spirit House is on a mission to elevate the Korean American Spirit. Carolyn, born in Los Angeles, CA, saw the chance to create a modern American-made soju. Defying the stereotypes of ‘traditional’ soju, Carolyn created America’s first craft soju, one produced in the New York Finger Lakes and made entirely from local grapes. Beyond the liquid itself, she aimed to make a statement about her identity as a Korean American female entrepreneur.
Now, YOBO is produced in California and is made from a blend of Northern California wine grapes, local short-grain Calrose rice, and organic wheat. Since 2015, we have expanded our portfolio which includes YOBO Soju Luxe, named the #1 soju by Tasting Table, Kish Apéritifs, an imaginative range of apéritifs created in collaboration with Top Chef winner, Kristen Kish, KTOWN Soju, the freshest line of all-natural flavored soju, and Hunni Sparkling Soju, a line of premium canned soju cocktails. Anchored with a deep respect for heritage and an ambition to drive new innovation, the Yobo Spirit House is changing the face of Asian American spirits one bottle at a time.
Our
Brands
Ultra-Premium Soju
Yobo Soju Luxe
LUXE is the first luxury, American, craft soju.
LUXE is artfully distilled in Southern California to create a one-of-a-kind soju blended from Northern California grapes, California rice, and organic wheat. It delivers the perfect balance between a fragrant floral aroma, a complex and subtle flavor profile, a mellow sweet mouth feel, and an impossibly clean finish.
- 23% ABV
- Available in 750mL & 375mL
Chef Inspired Apéritifs
Kish Apéritif
From Kristen Kish, Top Chef winner and host, Kish Apéritif is a line of chef-inspired liqueurs designed to elevate anyone’s cocktail craft. Calling on ingredients like mushroom, smoke, kumquat, ginger, licorice, sour cherries, and peppercorn, four unique expressions provide an endless range of modern mixology.
- 21% ABV
- Available in 750mL & 375mL
Premium Flavored Soju
KTOWN Flavored Soju
Born from memories of late nights (and mornings) in K-Town, KTOWN Soju elevates the flavored soju experience with high quality ingredients and contains no artificial colors, flavors, or additives of any kind.
- 18% ABV
- Available in 750mL
Media
FEATURES
In the
NEWS
The Craft Soju Boom Is Here — Meet the Korean American Distillers Behind It
How next-gen distillers are reinventing Korea’s national spirit in the US. A rise in interest in Korean cultural touchstones, known as the “Korean Wave,” or “hallyu,” has been building in the West ...
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Get ready for Easter with these fun, playful cocktails
Bright colors, fruity ingredients, and carrot themed drinks to celebrate the season Easter is approaching, and if you’re hosting friends or family this year and you fancy going beyond the usual dri...
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The Yobo Spirit House Announces the Addition of Chris "Cope" Copeland as Chief Partnership Officer
Yobo Spirits is proud to announce Chris “Cope” Copeland as Chief Partnership Officer for the Yobo Spirit House. Cope played basketball professionally for the New York Knicks, the Indiana Pacers, a...
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Good Spirits News: Yobo Luxe Soju Review
Founded in 2015 by Carolyn Kim, lawyer and mother of twins, the Yobo Spirit House is on a mission to elevate the Korean American Spirit. Carolyn, born in Los Angeles, CA, saw the chance to create a...
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12 margarita recipes to make at home for National Margarita Day
CLEVELAND, Ohio — National Margarita Day is celebrated on Saturday, Feb. 22, this year, and a bitterly cold weekend in Greater Cleveland is a perfect excuse to mix up cocktails at home in celebrati...
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Expand your palate with these unusual twists on the Margarita
See how the classic margarita can be adapted for every preferance The Magarita is an iconic drink, and it’s one which has only risen in popularity as more and more quality tequilas have become avai...
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