Yobo Spirits House
Media Kit
Founded in 2015 by Carolyn Kim, lawyer and mother of twins, the Yobo Spirit House is on a mission to elevate the Korean American Spirit. Carolyn, born in Los Angeles, CA, saw the chance to create a modern American-made soju. Defying the stereotypes of ‘traditional’ soju, Carolyn created America’s first craft soju, one produced in the New York Finger Lakes and made entirely from local grapes. Beyond the liquid itself, she aimed to make a statement about her identity as a Korean American female entrepreneur.
Now, YOBO is produced in California and is made from a blend of Northern California wine grapes, local short-grain Calrose rice, and organic wheat. Since 2015, we have expanded our portfolio which includes YOBO Soju Luxe, named the #1 soju by Tasting Table, Kish Apéritifs, an imaginative range of apéritifs created in collaboration with Top Chef winner, Kristen Kish, KTOWN Soju, the freshest line of all-natural flavored soju, and Hunni Sparkling Soju, a line of premium canned soju cocktails. Anchored with a deep respect for heritage and an ambition to drive new innovation, the Yobo Spirit House is changing the face of Asian American spirits one bottle at a time.
Our
Brands
Ultra-Premium Soju
Yobo Soju Luxe
LUXE is the first luxury, American, craft soju.
LUXE is artfully distilled in Southern California to create a one-of-a-kind soju blended from Northern California grapes, California rice, and organic wheat. It delivers the perfect balance between a fragrant floral aroma, a complex and subtle flavor profile, a mellow sweet mouth feel, and an impossibly clean finish.
- 23% ABV
- Available in 750mL & 375mL
Chef Inspired Apéritifs
Kish Apéritif
From Kristen Kish, Top Chef winner and host, Kish Apéritif is a line of chef-inspired liqueurs designed to elevate anyone’s cocktail craft. Calling on ingredients like mushroom, smoke, kumquat, ginger, licorice, sour cherries, and peppercorn, four unique expressions provide an endless range of modern mixology.
- 21% ABV
- Available in 750mL & 375mL
Premium Flavored Soju
KTOWN Flavored Soju
Born from memories of late nights (and mornings) in K-Town, KTOWN Soju elevates the flavored soju experience with high quality ingredients and contains no artificial colors, flavors, or additives of any kind.
- 18% ABV
- Available in 750mL
Media
FEATURES
In the
NEWS
The Yobo Spirit House Announces the Addition of Danny Saltzman as a Strategic Advisor
As Founder and CEO of The Fuel Brands, Danny Saltzman is committed to delivering exceptional results and driving long-term success for clients across a number of brands and categories. He is enthus...
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The Yobo Spirit House Announces the Addition of Elia Kim as a Social Media Manager
In getting to know Mia better, we asked her a few questions: What is your favorite book? In Five Years by Rebecca Serle What is your all-time favorite restaurant? Moon Rabbit in DC What is your cu...
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The Yobo Spirit House Announces the Addition of Mia Fong as a Social Media Manager
In getting to know Mia better, we asked her a few questions: What is your favorite book? The Time - Night by Ludmilla Petrushevskaya or Wild Meat and the Bully Burgers by Lois-Ann Yamanaka. Wha...
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Kish Apéritif Now Available at Whole Foods Market
Yobo Drinks is thrilled to announce that Kish Apéritif, the line of soju based apéritifs created by Top Chef Winner and Host, Kristen Kish, is available now at Whole Foods Markets across the count...
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We’re thrilled to announce that we’re heading back to Aspen this summer for the 2024 Food & Wine Classic. This summer’s Aspen adventure is going to be all about Kish Apéritif! Like last summer...
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The Yobo Spirit House Announces the Addition of Lisa Bull as its Chief Marketing Officer and Partner
Lisa Bull joins the Yobo Spirit House as Chief Marketing Officer and Partner. A seasoned marketing veteran hails from esteemed marketing companies like Viacom where she served as its Vice President...
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