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Entrepreneur.
Beyond the liquid itself, she aimed to make a statement about her identity as a Korean American female entrepreneur. Defying the stereotypes of ‘traditional’ soju, Carolyn created America’s first craft soju, one produced in the New York Finger Lakes and made entirely from local grapes.
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Unity.
More than a word we call each other, Yobo is a symbol for unity. In one home the word yobo unifies two people together in creating a home, raising good children, and becoming entrepreneurs. In other homes, the word can unify something completely different altogether. Regardless of path, perspective, or origin, we journey through life hand-in-hand with those who give us their trust and strength.
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Korean + American.
The first bottle of Yobo was created in the New York Finger Lakes along Seneca Lake. While its origin is Korean, its identity is a fusion of Korean and American cultures, a balance between heritage and home, of homage and exploration, and of tradition and invention. As a brand, we celebrate that which makes each of us unique and diverse.
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