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Defying Odds
“As a female founder, I was met with much doubt and criticism when I first launched Yobo. Despite the objections, I firmly believed in creating a higher quality soju that represented my own evolving Korean American identity. Today, our portfolio has expanded into a wide range of premium Asian American spirits, distributed in 40 states, and on the shelves of the most discerning stores, restaurants, and bars. I’m so proud of how far we’ve come.”
- Carolyn Kim, Founder
Highest Standards
“Our range of products represent a standard we set for ourselves. More than hype or buzz, we agonize over quality and taste. These are products we share with our closest friends and family, and as such, we require them to be made with the highest quality ingredients, free from artificial coloring, flavors, or ingredients of any kind. We create products we’d gladly share with the people we love.”
- John Noe, CEO
Pursuit of Innovation.
We are driven by innovation. In everything we do, our aim is to elevate the Asian American spirit by providing new formats, new flavors, and new experiences for generations to come. With deep respect for our heritage and past, we marry our history with our future to create a range of unique products. We hope you enjoy the journey with us.
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Latest News
The Yobo Spirit House Announces the Addition of Chris "Cope" Copeland as Chief Partnership Officer
Yobo Spirits is proud to announce Chris “Cope” Copeland as Chief Partnership Officer for the Yobo Spirit House. Cope played basketball professionally for the New York Knicks, the Indiana Pacers, a...
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We tried Yobo Soju Spirit House: Premium Korean soju from California
From Northern California grapes to innovative flavors like Korean pear with perilla and lime, you need to try this craft soju brand. As the traditional spirit of Korea, most soju brands originate i...
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‘Top Chef’ Host Is Leading Her First New York Kitchen — But There’s a Catch
Plus, updates on the Waldorf Astoria restaurant from Michael Anthony In the latest move that pairs a big name with a hotel restaurant, Bravo Top Chef alum and current host Kristen Kish has teame...
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Blood Orange Margarita, A True Food Kitchen Signature Cocktail
Kristen Kish is deeply honored to have her Hibiscus Lemon Balm Aperitif featured in True Food Kitchen's signature Blood Orange Margarita. This collaboration celebrates her passion for crafting uniq...
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The Yobo Spirit House Announces the Addition of Danny Saltzman as a Strategic Advisor
As Founder and CEO of The Fuel Brands, Danny Saltzman is committed to delivering exceptional results and driving long-term success for clients across a number of brands and categories. He is enthus...
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The Yobo Spirit House Announces the Addition of Elia Kim as a Social Media Manager
In getting to know Mia better, we asked her a few questions: What is your favorite book? In Five Years by Rebecca Serle What is your all-time favorite restaurant? Moon Rabbit in DC What is your cu...
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The Yobo Spirit House Announces the Addition of Mia Fong as a Social Media Manager
In getting to know Mia better, we asked her a few questions: What is your favorite book? The Time - Night by Ludmilla Petrushevskaya or Wild Meat and the Bully Burgers by Lois-Ann Yamanaka. Wha...
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Kish Apéritif Now Available at Whole Foods Market
Yobo Drinks is thrilled to announce that Kish Apéritif, the line of soju based apéritifs created by Top Chef Winner and Host, Kristen Kish, is available now at Whole Foods Markets across the count...
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