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Defying Odds
“As a female founder, I was met with much doubt and criticism when I first launched Yobo. Despite the objections, I firmly believed in creating a higher quality soju that represented my own evolving Korean American identity. Today, our portfolio has expanded into a wide range of premium Asian American spirits, distributed in 40 states, and on the shelves of the most discerning stores, restaurants, and bars. I’m so proud of how far we’ve come.”
- Carolyn Kim, Founder
Highest Standards
“Our range of products represent a standard we set for ourselves. More than hype or buzz, we agonize over quality and taste. These are products we share with our closest friends and family, and as such, we require them to be made with the highest quality ingredients, free from artificial coloring, flavors, or ingredients of any kind. We create products we’d gladly share with the people we love.”
- John Noe, CEO
Pursuit of Innovation.
We are driven by innovation. In everything we do, our aim is to elevate the Asian American spirit by providing new formats, new flavors, and new experiences for generations to come. With deep respect for our heritage and past, we marry our history with our future to create a range of unique products. We hope you enjoy the journey with us.
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Latest News
Hunni Sparkling Soju Makes Its Television Debut
We’re thrilled to announce that Hunni Sparkling Soju has made its television debut! On August 31st, Hunni was featured on Today. Garvey Alexander, founder of Brunch God NY, featured Hunni as one of...
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Yobo Drinks, Collaborates With Samuel Adams To Launch Golden Yo!
The Yobo Spirit House, the female-founded leader in the Asian American Spirits industry, is proud to announce the launch of Golden YO!, their new cocktail collaboration with Samuel Adams. Golden Y...
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We’re Hiring A New York Brand Manager!
Yobo Spirit House is a leader in Asian American spirits operating four unique brands, Yobo Soju Luxe, KTOWN Soju, Hunni Soju, and YoboKish, a range of aperitifs created by Kristen Kish, Top Chef w...
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‘Top Chef’ Names Kristen Kish as New Host
The season 10 winner will take over for Padma Lakshmi on the Bravo staple. Top Chef has found its new host — and it didn’t have to go far to do so. Kristen Kish, who won the 10th season of Bravo‘s...
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Yobo Soju Luxe Makes It’s Global Theatrical Debut
Yobo Soju Luxe makes its global theatrical debut alongside Adele Lim’s directorial debut in Joyride. Adele Lim is known for writing Crazy Rich Asians, Raya the Last Dragon, and much more. The f...
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We kicked off the Food & Wine Classic in Aspen serving YoboKish to more than 300 guests attending Kristen Kish’s cooking demo, Korean-ish, her take on a Korean American corndog. We met hundreds...
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Food Network Magazine – May/June 2023
New on the shelf Check out these just-released groceries and goods. The Korean spirit soju in making big splash in in the US. The founder of the first American craft soju, Carolyn Kim, has launche...
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Yobo Drinks’ Summer Tasting Series Is Back – Starting May 6th 2023
Our Summer Tasting Tour is back, and better than ever. We’re going to be visiting more cities, pouring more drinks, and hopefully meeting more of you than ever in 2023! This summer’s tasting tour ...
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What is soju? Everything you need to know about Korea’s national drink.
It’s the best-selling liquor in the world that you need to try right now. Ever watched a Korean movie or drama and wondered, “What is soju?” Short answer: It’s Korea’s national drink, a grain-...
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