Premium flavored soju · 18% ABV
Tastes like
right now.
Korean tradition with the volume turned up. Real ingredients, bright flavor, and a smoother way to bring everyone together.
Meet the lineup
Pick your
plus one.
Full flavor without the fuss. KTOWN brings real fruit character and a clean finish to every table, rooftop and last-minute plan.
Our kind of premium
Serious about the spirit.
Never too serious about ourselves.
We started with a simple belief: soju deserves the same care, quality and imagination as any world-class spirit.
- 01
- Quality ingredients
- 02
- No artificial coloring
- 03
- Made for sharing
Founded · 2015
Meet Carolyn Kim
Founded
against
the odds.
Carolyn set out to create a better soju—one that represented her evolving Korean-American identity. One bottle became a Spirit House built on quality, imagination, and bringing people together.
Read Carolyn’s story ↗“I firmly believed in creating a higher-quality soju that represented my own evolving Korean-American identity.”
Good food. Good people.
One more round.
The table is the place
Pull up.
Pour out.
Stay awhile.
KTOWN belongs wherever food is passed, stories get better and the group chat finally becomes a real plan.
Our story ↗Cocktail inspiration
Easy pours.
Big energy.
Find a drink for the dinner, the rooftop, the pregame—or Tuesday.
Explore cocktails ↗Bring YOBO to the table
There’s a bottle
near you.
Find KTOWN and the full YOBO family at stores, bars and restaurants across the country.
Find YOBO ↗The YOBO spirit house