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Ultra-Premium Soju

Yobo Soju Luxe

Chef Inspired Apéritifs

Kish Apéritif

Premium Flavored Soju

KTOWN Flavored Soju

Premium Sparkling Soju

Hunni Sparkling Soju

For the love of soju

Yobo Merch

Holiday Delivery

Place your order by 12/16 to guarantee it arrives in time for Christmas!

Limited Time Offer

Kish & Sanzo Cocktail Collaboration

Free Shipping While Supplies Last.

TWO-INGREDIENT COCKTAIL RECIPE

BLISS WATER

A Kristen Kish & Sanzo Sparkling Water Cocktail Collaboration

Kish Bliss Apéritif perfectly balances Kristen’s favorite flavor profiles, bitter, sweet, spice, and fruit while the Calamansi flavored Sanzo sparkling water brings a uniquely sweet and tart citrus flavor profile. The cocktail presents as a much more complex cocktail than the two ingredients would suggest. 

  • Pour 2 ounces of Kish Bliss Apéritif into a tall glass filled with ice. 
  • Pour 4-6 ounces of Sanzo Calamansi 
  • Squeeze 1 lime wedge and serve
Free Shipping While Supplies Last.

Defying Odds

“As a female founder, I was met with much doubt and criticism when I first launched Yobo. Despite the objections, I firmly believed in creating a higher quality soju that represented my own evolving Korean American identity. Today, our portfolio has expanded into a wide range of premium Asian American spirits, distributed in 40 states, and on the shelves of the most discerning stores, restaurants, and bars. I’m so proud of how far we’ve come.”

- Carolyn Kim, Founder

Highest Standards

“Our range of products represent a standard we set for ourselves. More than hype or buzz, we agonize over quality and taste. These are products we share with our closest friends and family, and as such, we require them to be made with the highest quality ingredients, free from artificial coloring, flavors, or ingredients of any kind. We create products we’d gladly share with the people we love.”

- John Noe, CEO

Pursuit of Innovation.

We are driven by innovation. In everything we do, our aim is to elevate the Asian American spirit by providing new formats, new flavors, and new experiences for generations to come. With deep respect for our heritage and past, we marry our history with our future to create a range of unique products. We hope you enjoy the journey with us.

Show Your Spirit

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