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Aspen Food & Wine Classic 2024

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Ultra-Premium Soju

Yobo Soju Luxe

Chef Inspired Apéritifs

Kish Apéritif

Premium Flavored Soju

KTOWN Flavored Soju

Premium Sparkling Soju

Hunni Sparkling Soju

For the love of soju

Yobo Merch

Defying Odds

“As a female founder, I was met with much doubt and criticism when I first launched Yobo. Despite the objections, I firmly believed in creating a higher quality soju that represented my own evolving Korean American identity. Today, our portfolio has expanded into a wide range of premium Asian American spirits, distributed in 40 states, and on the shelves of the most discerning stores, restaurants, and bars. I’m so proud of how far we’ve come.”

- Carolyn Kim, Founder

Highest Standards

“Our range of products represent a standard we set for ourselves. More than hype or buzz, we agonize over quality and taste. These are products we share with our closest friends and family, and as such, we require them to be made with the highest quality ingredients, free from artificial coloring, flavors, or ingredients of any kind. We create products we’d gladly share with the people we love.”

- John Noe, CEO

Pursuit of Innovation.

We are driven by innovation. In everything we do, our aim is to elevate the Asian American spirit by providing new formats, new flavors, and new experiences for generations to come. With deep respect for our heritage and past, we marry our history with our future to create a range of unique products. We hope you enjoy the journey with us.

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Yobo Merch

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Latest News

Food & Wine Classic 2024
Yobo Spirits

Food & Wine Classic 2024

We’re thrilled to announce that we’re heading back to Aspen this summer for the 2024 Food & Wine Classic. This summer’s Aspen adventure is going to be all about Kish Aperitif! Like last summer...

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The Yobo Spirit House Announces the Addition of Lisa Bull as its Chief Marketing Officer and Partner
Yobo Spirits

The Yobo Spirit House Announces the Addition of Lisa Bull as its Chief Marketing Officer and Partner

Lisa Bull joins the Yobo Spirit House as Chief Marketing Officer and Partner. A seasoned marketing veteran hails from esteemed marketing companies like Viacom where she served as its Vice President...

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Social Marketing Manager
Yobo Spirits

Social Marketing Manager

Remote/Virtual The Yobo Spirit House is searching for a social marketing manager to support Yobo’s marketing initiatives, social channels, and community engagement. Yobo’s portfolio is one of the m...

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New York Regional Sales Manager
Yobo Spirits

New York Regional Sales Manager

The Yobo Spirit House is searching for a regional sales manager to help expand Yobo’s brands in the New York City market. Yobo’s portfolio is one of the most innovative Asian-American spirits in th...

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California Regional Sales Manager
Yobo Spirits

California Regional Sales Manager

The Yobo Spirit House is searching for a regional sales manager to help expand Yobo’s brands in the Southern California market. Yobo’s portfolio is one of the most innovative Asian-American spirits...

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Somaek: Korea's Answer To Beer Boredom
Yobo Spirits

Somaek: Korea's Answer To Beer Boredom

Somaek is a popular Korean cocktail that combines two main ingredients: soju, a traditional Korean rice spirit, and beer[1][2]. The name "somaek" is derived from the Korean words "soju" (소주) and ...

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Soju: A Pioneering Low ABV Spirit
Yobo Spirits

Soju: A Pioneering Low ABV Spirit

When we think of low ABV (Alcohol by Volume) spirits, soju might not be the first beverage that comes to mind. However, soju has a long-standing history as one of the original low ABV spirits, pr...

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How to Drink Soju: A Guide to Enjoying Korea's Traditional Spirit
Yobo Spirits

How to Drink Soju: A Guide to Enjoying Korea's Traditional Spirit

Soju, Korea's national spirit, has gained immense popularity worldwide in recent years. With its smooth taste and unique cultural significance, learning to drink soju can add a fun and authentic ex...

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What is Oleo-saccharum and How do you make it?
Yobo Spirits

What is Oleo-saccharum and How do you make it?

Oleo-saccharum is a traditional cocktail ingredient that adds an intense citrus flavor to drinks[1]. The term "oleo-saccharum" means "oil-sugar" in Latin, and it refers to a syrup created by extr...

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