Social Marketing Manager

Remote/Virtual

The Yobo Spirit House is searching for a social marketing manager to support Yobo’s marketing initiatives, social channels, and community engagement. Yobo’s portfolio is one of the most innovative Asian-American spirits in the industry. Included in the portfolio are KTOWN soju, a premium line of all-natural flavored soju, Yobo Soju Luxe, an award-winning ultra-premium soju made in California, Hunni Soju, a line of playful premium canned soju cocktails, and Kish Aperitif, a modern range of liqueur created by Kristen Kish, Top Chef winner and host. 

Soju is the largest selling spirit by volume in the world. Its explosive growth in the U.S. follows the momentum of Korean cuisine, flavors, music, and entertainment. The Regional Sales Manager will be an integral part of the category’s growth. 

Responsibilities:

• Contribute to the ideation and development of marketing/social strategies
• Support the execution of key initiatives
• Manage and execute select marketing and social initiatives 
• Review and analyze the effectiveness of marketing and social efforts
• Manage the community across key social platforms
• Co-create content calendars and social initiatives
• Collaborate with content creators, writers, and designers
• Publish and manage content calendars
• Engage with communities on social
• Oversee the success and growth of Yobo’s social channels
• Keep a close eye on social and cultural trends to influence Yobo’s social strategy and tactics

Requirements: 

• A passion for the food and beverage space 
• A passion for music, entertainment, and nightlife
• A keen understanding of social platform best practices
• Advertising, marketing, or PR/communications background or interest
• Highly active in social
• Strict adherence to responsible behavior around alcohol

Job Types:

• Full-time or Part-Time (20 to 40 hours per week)

Salary:

• $20.00 per hour base compensation plus commission, expenses, and bonus

Benefits:

• Flexible schedule
• Energetic and vibrant team
• Entrepreneurial culture
• Fun and growing category
• Virtual and remote 

Schedule:

• Monday to Friday – hours flexible 
• Nights/weekends as needed, schedule permitting

If you are interested, please email us at: info@yobospirits.com

The Yobo Spirit House is on a mission to elevate the Korean American Spirit. Founded in 2015 by Carolyn Kim, lawyer and mother of twins, the Yobo Spirit House portfolio includes LUXE, named the #1 soju by Tasting Table, Kish Apéritif, an imaginative range of apéritifs created Top Chef winner, Kristen Kish, KTOWN soju, the freshest line of all-natural flavored soju, and Hunni Soju, a line of premium canned soju cocktails. Anchored with a deep respect for heritage and an ambition to drive new innovation, the Yobo Spirit House is changing the face of Asian American spirits one bottle at a time.