YOBO Spirits House · Media Kit
Press
room.
Company background, brand presentations, approved imagery, and the essentials for telling the YOBO story well.
The story in brief
One founder.
One conviction.
YOBO Spirits was founded in 2015 by Carolyn Kim—a lawyer, mother of twins, Korean-American entrepreneur, and one of the first women to reshape the American soju category from the ground up.
Carolyn began with a craft soju made from local Finger Lakes grapes. Today, YOBO is a modern Korean-American spirit house spanning three distinct expressions: the ultra-premium precision of YOBO Luxe, the culinary imagination of Kish Apéritif, and the bright, social energy of KTOWN.
Approved brand resources
Choose your
story.
Each media kit contains approved logos, product photography, and lifestyle imagery. Presentations offer a concise overview of the brand, liquid, positioning, and portfolio.
YOBO Luxe
Elegant, precise, and crafted with grape, rice, and wheat for a clean, layered finish.
Kish
Layered, culinary expressions created with chef Kristen Kish for modern drinking and inventive cocktails.
KTOWN
Fresh flavor, vivid color, and easygoing pours made for the table, the party, and whatever happens next.
Media contact
Need something
more specific?
For interviews, samples, fact-checking, additional imagery, or collaboration requests, contact the YOBO team.
info@yobospirits.com